Pretty Fly For A Wi-Fi

Idea

A Peruvian cancer charity has found a new way of getting sunseekers to reduce the risk of falling victim to the disease. It has installed new wi-fi points that only work if you’re in the shade, an extra incentive for beachgoers to keep out of the sun – a wi-fi ‘coolspot’ if you like

What We Like

It’s a smart and high profile initiative, which takes an important message straight to the relevant audience

Learnings

If you’re planning a campaign, think about how you can subtly persuade people to change their everyday behaviour; tech-based incentives are a great place to start!