A Stitch in Time

Idea

To protest how long it was taking it to send him a replacement cash card, a customer of Santander hand stitched his own card and posted it to the bank, demonstrating just how easy it should be. Of course, he also posted a picture of his work on Facebook through which countless people have found out about Santander’s customer service slip up

What We Like

What a great riposte to Santander’s tardiness – it perfectly gets across just how exasperating it can be when services don’t work as efficiently as they should and in a delightfully passive aggressive way

Learnings

In today’s world your customers are more than capable of launching their own PR campaigns – make sure that your social teams are primed to react in any such event