To launch its Mexican tortilla range, the team at Pringles held a piñata party with a difference. It brought hundreds of people to a park in London to try and break the world record for the most piñatas smashed at once. Leading the charge was TV personality Katie Price; her glamorous appearance secured plenty of coverage for the stunt. Although one tiny error – they didn’t have a hashtag for the event!
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World records and celeb endorsements might be old fashioned PR tricks but when executed well they can really work