PR Worth A Packet

Idea

To launch its Mexican tortilla range, the team at Pringles held a piñata party with a difference. It brought hundreds of people to a park in London to try and break the world record for the most piñatas smashed at once. Leading the charge was TV personality Katie Price; her glamorous appearance secured plenty of coverage for the stunt. Although one tiny error – they didn’t have a hashtag for the event!

What We Like

Walkers brought its new range to life with a clever themed event, using an appealing celeb they knew would get column inches

Learnings

World records and celeb endorsements might be old fashioned PR tricks but when executed well they can really work