Professional Fun

Idea

In an effort to prove that good PR isn’t always original PR (and to gain a few column inches in the process), Alton Towers has begun looking for a professional roller coaster tester in a simple, but effective, ‘world’s best job’ stunt

What We Like

How simple this was to execute. The total number of assets required to make this stunt a success sat resoundingly at ‘zero’ – which was incidentally the amount of effort Alton Towers put into this story overall

Learnings

The easy option really can sometimes be the best way forward for your brand – and not just your work life balance