A Little Birdie Told Me

Idea

To draw its government’s attention to the terrible state of some of Panama City’s roads, Telemetro Reporta created a device that – when run over by a car – tweets complaints directly at the official Twitter profile of the Department of Public Works. It of course then went about placing these in almost all of the city’s many, many potholes

What We Like

We all know that to solve public problems, we have to take the time to contact our representatives. Generally though, we’re not too keen on spending the little we have free to do this. We loved how this device solved that problem – and how elegant this solution was compared to a recent British effort

Learnings

If you want to be heard, be persistent, and be disruptive