Out to Sea
June 1, 2015
Idea
The RNLI created a pop up bar in Shoreditch that served only tap water out of cardboard cups, in an effort to draw attention to their ‘H20nly’ campaign – an effort to encourage people to ditch costly drinks like coffee and alcohol for a ten-day period, and to donate any money saved to the RNLI
What We Like
How the stunt playfully pokes fun at the current East London trend for ‘single item cafes’, and the good cause behind the activation
Learnings
Taking a tired trend to an amusing extreme, or turning it on its head, is a great way of getting your message heard
