Fashion Victim

Idea

To raise awareness on the subject of child labour being used to create many of the garments sold by high end fashion brands, Save the Children has produced a series of billboard adverts that show a child’s face trapped within the clothes featured in the advert

What We Like

IW welcomes any attention drawn to the topic. The simple way in which the campaigns message tied to its execution was also both easy for the public to understand, and exceedingly powerful

Learnings

Personalising your message is an excellent way to get people engaging with it