A Font of Wisdom

Idea

Famously poor at breeding, Panda’s need all the help they can get if they are to survive as a species. That’s why Japan’s WWF (not the wrestlers) have come up with an innovative font that incorporates pictures of everyone’s favourite bamboo eater

What We Like

Awareness campaigns for endangered species have to be innovative not only to get cut-through but also to avoid the ever-present dangers of compassion fatigue. This campaign manages to do both

Learnings

In need of a campaign idea? The use of fonts in PR and marketing activity is pretty hot right now, if you have access to a good design team this could be a good, quick tactic for getting ink