Buckets of Humour

Idea

What’s the one thing you find yourself wishing for on a long summers drive, when you’ve just picked up a family sized bucket of chicken and haven’t a care in the world? To be directed on your meanderings by the KFC Colonel himself, IW imagines. To sate that desire, KFC teamed up with WAZE – a GPS program – to allow users to download the ‘voice’ of Colonel Sanders to their sat-navs, as part of an on-going initiative to reintroduce him to the general public

What We Like

How KFC really leaned into the execution of this. The colonel has a variety of ‘old-timey’ views, and provides much more to the average drive than the security of knowing you’ll arrive in the right place

Learnings

When looking at how to galvanise interest in your brand, ask yourself what assets you have available for the task, before spending time creating more