THE PHONE ZONE

Idea

Smartphone addicts are being given a helping hand by mobile firm Mlab, as it aims to tackle the emerging problem of texting related accidents. Dedicated lanes have been set up in the streets of Antwerp, so people can text knowing that they’ll avoid any nasty collisions. Mlab say that it repairs 35,000 phones a day – many of which are the result of calamities caused by ‘textwalking’

What We Like

It was a simple but public installation, making it perfect for sharing on social media

Learnings

The best news angles often come from everyday quirks and annoyances – everyone can relate to ‘textwalking’