Smells Like A Good Idea
June 19, 2015 • Cannespiration
Idea
Johnnie Walker partnered with heritage brand Harris Tweed to create something decidedly modern. As part of its ‘Fabric of Flavour’ campaign, it created a fabric inspired by, and imbued with, its Black Label whiskey. This was then turned into an array of beautiful items, from bow-ties to picnic blankets
What We Like
Finally, we’ve got something sophisticated enough to wear when enjoying a glass of the good stuff
Learnings
When executing an idea with a brand partner, make sure it highlights the unique qualities you both bring to the table, that no other brand could
