Culture Clash


In a highly successful campaign from earlier this year, Visit Britain asked Chinese people who had never been to Britain to name some of our most famous sites and pastimes. IW’s favourite? ‘Special Skirt Party’ aka the Highland Games

What We Like

This is a very simple activation based on the now well-worn trope of gently playing up cultural differences and viewpoints


To get to Cannes you don’t necessarily need to do anything ground-breaking – if you can entertain that is often enough to get the right conversations started