Surfs Up, Sir
June 26, 2015 • Cannespiration
Idea
Quicksilver Japan created the world’s first tailored wetsuit. It was made available in three different styles – and each included a jacket & tie – allowing desk jockeys and their broken dreams to more easily head from board room to surf board over the weekend period
What We Like
The highly shareable nature of the content the campaign produced
Learnings
Creating a campaign rich in content gives your brand opportunity to reach a broad cross-section of media
