Interactive Stories

Idea

Persil and the Roald Dahl estate teamed up to create ‘My Messy Adventure’; an online ‘choose your own adventure’ game that encouraged children to get outdoors, get messy, and have some fun with classic Roald Dahl characters along the way

What We Like

Seeing beautiful Quentin Blake illustrations bring the game to life – and the chance to see some brand new works from the master himself created especially for the game

Learnings

Partnerships are a great way of ensuring your brand receives cut through in a crowded market