Whiff-Key
July 10, 2015
Idea
To reach an audience of bold and fashion conscious men, Johnnie Walker Red Label created a range of moustache waxes to compliment the flavour of its Johnnie & Ginger serve. Available in three flavours, the wax promises a ‘taste experience’, and IW presumes, damp whiskers
What We Like
Whiskey pairing is the hot new thing, and its great to see brands having some fun with the trend
Learnings
Creating a new product is a great way to get the spotlight thrown on your brand. Though it’s essential that product is a reflection of your brands values if it’s to be of use
