A Splash of Colour

Idea

As part of its ‘live colourful’ campaign, cider manufacturer Bulmers has created the world’s first black and white bar. Everything in the bar – walls, carpets, furnishing and even the staff – were clad in black and white. All, that is, except Bulmers colourful new range of drinks and the customers

What We Like

The idea itself is interesting enough in its own way, but what really impresses here is the exceptional execution. Painstaking attention to detail and a high level of artistic skill has created a unique experience for cider fans

Learnings

To be successful, creative needs more than great ideas, it also needs to be delivered to an appropriately high standard