Burger Bling

Idea

Burger King Brazil convinced five people to let acclaimed tattoo artist Ami James adapt their tattoos. The burger lovers were already adorned with the classic Big Mac – BK added grill marks and its famous crown. In return, the fearless five had the chance to taste the ‘Big King’ burger before it hit BK stores

What We Like

That BK found genuine fans for the stunt. They weren’t offered free burgers for life, but rather the chance to try one burger in advance. Must have been a good one…

Learnings

Reaching out to your influencers is always a good foundation for any campaign. Managing to convert those from another brand is even better