Crate Expectations

Idea

It can be a miserable experience waiting for your bags to arrive after your holiday. So Carlsberg provided some post-holiday cheer, sending crates of beer down the baggage carousels at London City Airport. Travellers seemed delighted by their impromptu gifts and pictures and videos of the stunt spread quickly online

What We Like

The surprise factor made for some brilliant and highly shareable reactions

Learnings

Think about how you can take your product to people in need of a smile – they’ll be sure to spread the word