Le Grand Swim

Idea

Eric Cantona, football’s answer to Sartre, will be swimming the English Channel after 10,000 Kronenbourg fans declared the beer to be the best in the world via social media. To further publicise the event, the Frenchman’s image has been protected on the White Cliffs of Dover while Michel Roux Jr has whipped up what has been billed the first ever Michelin star-quality swimmers’ grease to help with the challenge

What We Like

This stunt appears to have been very well thought out, bridging advertising, social media and PR to create what promises to be a thrilling event

Learnings

We have all heard the buzz words flying about, but few brands have delivered truly integrated campaigns. Those that do offer a coherent and impactful message with enviable reach