Spread the Word

Idea

Marmite wanted to find a way to reward some of its loyal fans. So to celebrate the launch of Marmite Summer it set up a ‘sentiment café’. Customers are asked for their Twitter handle and are classed as a lover or a ‘hater – lovers get a free Marmite toastie whilst haters have to pay full price

What We Like

Marmite has taken its ‘love us or hate us’ maxim to the extreme. Those who love the brand get rewarded; an approach that generates a bit of controversy from those who don’t

Learnings

Social media monitoring software can offer some great engagement opportunities