Belly Full of Laughs

Idea

Arby’s compiled the numerous occasions John Stewart insulted its brand on air into a tongue in cheek advert to celebrate his departure from US TV

What We Like

That Arby’s genuinely seemed to ‘get’ the show’s humour. They’re not serving premium food; they’re serving food fast – and John’s comments were always spoken with tongue firmly in cheek

Learnings

Embracing detractors of your brand in amusing ways can be as effective as po-faced rebuttals