Conceptual PR

Idea

Samsung has released designs for a concept tablet. If this cool bit of tech ever gets made it will instantly become the most portable (and the most flashy) tablet on the market

What We Like

This is a great piece of thought-leadership. Regardless of whether this laptop will make it into production, simply by releasing this design Samsung has shown it is focused on innovation

Learnings

Don’t be afraid to future-gaze and conceptualise. Sure, it might not tie directly to current sales campaigns, but it is a great way to raise awareness of the wider brand and to position yourself as an innovator in your field