Top Spin

Idea

England’s cricketers taught Australia a lesson in the Ashes, winning the most recent match (and so the series) with days to spare.  Premier Inn sensed an opportunity and tweeted that as its team love ‘getting out early’, all Australian guests would be eligible for free early check out

What We Like

It was seriously quick thinking from Premier Inn and capitalised on the national mood perfectly

Learnings

If there’s a big sporting event plan for all eventualities – a clever reactive offer or stunt can really pay off