Top Spin
August 10, 2015
Idea
England’s cricketers taught Australia a lesson in the Ashes, winning the most recent match (and so the series) with days to spare. Premier Inn sensed an opportunity and tweeted that as its team love ‘getting out early’, all Australian guests would be eligible for free early check out
What We Like
It was seriously quick thinking from Premier Inn and capitalised on the national mood perfectly
Learnings
If there’s a big sporting event plan for all eventualities – a clever reactive offer or stunt can really pay off
