Ra-mental

Idea

How do you celebrate having had four million people visit your museum? Well, if you happen to be Nissin’s Cup Noodles Museum in Japan the answer is simple: launch a special range of ramen flavoured ice cream. That’s right folks, you have not misread: ramen flavoured ice-cream. The world has gone mad

What We Like

Let’s face it, there is nothing subtle here. Nissin have crowbarred in a ramen theme to something that should never have ramen anywhere near it. A simple, yet effective, juxtaposition

Learnings

You don’t have to be sophisticated to reach your target audience (especially if your target audience see cup noodles as the height of cuisine)