Eubanks for Making it Happen

Idea

Hostelworld has made dreams come true with its latest campaign, having finally gotten famed grouch Chris Eubank to take a joke. Nineteen years after Alan Partridge first pitched a TV show called ‘Hostelling with Chris Eubank’, the show has reached our screens. Well, a short trailer to promote Hostelworld’s varied accommodation offering at the very least

What We Like

Seeing at least a few seconds of what IW’s sure would be the next big thing, if only Netflix would fund a whole season

Learnings

When considering a content-based execution, ensure you take into consideration the cultural touchstones important to your audience