Everybody Needs Good Neighbours

Idea

Airbnb has been doing a lot of very cool PR ‘activations’ of late. The most recent is its competition for customers in Australia to stay at one of the houses from everyone’s favourite antipodean show, Neighbours

What We Like

Well, the concept itself is pretty bonza, but IW also liked the shareable promotional film featuring Dr Karl Kennedy

Learnings

Drawing on good partnerships and appropriate social memes is all you need to make a successful PR tactic, especially if you throw a nice bit of tongue-in-cheek humour into the mix