Ludwig VAN Beethoven

Idea

Beethoven was always said to be ahead of his time, and the LA Philharmonic orchestra are celebrating that legacy in its latest promotional exercise. The group is touring ‘VAN Beethoven’ – a virtual performance of Ludwig’s classics powered by Oculus VR and housed in a truck – nationwide

What We Like

Ideas like this are proving the value of VR, and IW’s impressed that its creative marketers leading the charge

Learnings

It is always worth considering the ways innovations in other industries can positively augment your own