The Right Weigh
August 28, 2015
Idea
To make sure all of its animals are fit and healthy, London Zoo has to measure and weigh each of them on a yearly basis. A few years ago someone had a brainwave and made the event open to the media – the ‘London Zoo Annual Weigh In’ was born. This year’s version took place yesterday and was covered worldwide, helping London Zoo to showcase some of its most amazing animals
What We Like
Everyone loves pictures of cute animals and so the Zoo gained massive publicity from a fairly simple media event
Learnings
Something that seems normal at your business could be of massive interest to the wider world
