Ant Man isn’t quite as big as Superman or Spiderman, either in terms of size or media profile. So a very special PR campaign was needed to help the little man get big headlines. One hundred miniature IMAX cinema tickets were hidden around three English cities, with clues posted on Twitter. The tiny treasure hunt was a big success, with fans hitting the streets to find the tickets

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It was high-profile and interactive, generating a lot of publicity for the film


Size isn’t everything – think about what makes your product unique and use it as a hook for your PR campaigns