Kicking off in style

Idea

Cardiff is the only Welsh host city for the Rugby World Cup, which will be taking place across the UK over the next month. To mark this, the local council has installed a giant rugby ball in the side of Cardiff Castle. It was installed secretly overnight and has raised lots of eyebrows during the morning commute

What We Like

The giant ball is visible from a distance and capitalises on the anticipation in the city

Learnings

Existing buildings can be quickly transformed to show support during major events