Kicking off in style
September 18, 2015
Idea
Cardiff is the only Welsh host city for the Rugby World Cup, which will be taking place across the UK over the next month. To mark this, the local council has installed a giant rugby ball in the side of Cardiff Castle. It was installed secretly overnight and has raised lots of eyebrows during the morning commute
What We Like
The giant ball is visible from a distance and capitalises on the anticipation in the city
Learnings
Existing buildings can be quickly transformed to show support during major events
