Potato Pride

Idea

Normally if you found a green crisp in your packet you’d throw it straight in the bin. However, colourful crisps will become the norm thanks to a lively new promotion from Doritos. Packs will now contain all the colours of the rainbow, with the money raised from the special packs going to LGBT groups

What We Like

It’s using a popular product to make a public statement and raise money for a great cause

Learnings

Campaigning through colours is a powerful tool and lets you make a statement through your products