Pants Design

Idea

To showcase its creativity, Japanese model maker, Pantograph, released a book featuring ‘useless’ inventions from a parallel universe. Highlights include a smartphone that doubles as a pair of binoculars, and a typewriter only able to type binary code

What We Like

The gorgeous steampunk aesthetic of the designs

Learnings

It’s ok to have fun with your brand – and a striking image remains as effective a tool for promotion as it ever was