Garbage Bot

Idea

Volvo is working on the next step towards our fully automated society, by creating concepts for rubbish-collecting robots it intends to produce in the near future. The project aims to reduce the amount of heavy lifting required of bin-men when cleaning streets (and not further remove low-skilled labour from the job market)

What We Like

IW always appreciates a bit of ‘future-gazing’ or ‘speculation-no-one-will-remember-if-it-turns-out-you-were-wrong’

Learnings

The most effective PR campaigns will always look to solve a problem