The Break Up

Idea

25 years on-air – just like 25 years of marriage – will lead to the feeling that you need to shake things up. And in a bid to build enthusiasm for its latest season, The Simpsons did just that. Ostensibly, the series-long marriage between Homer & Marge was to end in the premiere episode of its latest season. However, the end of the episode revealed that the whole thing was a dream – and a highly effective promotional exercise

What We Like

That the whole thing did turn out to be a dream – IW couldn’t bear seeing our favourite television family fall apart

Learnings

If you want to be heard, be disruptive