Lovin’ It

Idea

To promote its latest ‘gourmet-style’ burger in Sweden, McDonalds is offering table booking and table service to add a bit of class to proceedings

What We Like

If Sweden is anything like the UK there is a big craze for burgers at the moment that this stunt nicely exploits

Learnings

A good route to positive coverage is to cleverly subvert expectations of your brand and service