Brand To The Future

Idea

Pepsi has become the latest brand to leverage the upcoming Back to the Future II anniversary for its own ends; by making the ‘Perfect’ bottles that featured in the film available to the public for a limited time

What We Like

Being able to indulge our childhood fantasies (IW would have added ‘at a reasonable cost’, but the price of $20.15 per bottle is a joke for reasons other than the brand intended)

Learnings

If your brand has history, consumers won’t balk at the opportunity to celebrate its more popular moments with you