Salad Days

Idea

Burger King is keen to highlight the fact that it uses fresh tomatoes in all its burgers. So the fast food giants gave away 100,000 tomatoes on the streets of France, which could be exchanged for a free burger if the tomato was still fresh

What We Like

People don’t often associate burgers with fresh fruit; this helped customers make a connection in a simple way. Although maybe a Vine video would have been appropriate…

Learnings

Think about the commonly held myths about your brand and tackle them head on