A Fowl Tweet

Idea

Australian barbecue chain Chicken Treat has broken new, if somewhat dubious, social media ground by getting a live chicken to run its twitter feed. The results were, unsurprisingly, nonsensical: chickens famously being late adopters of social media

What We Like

Little to be honest; the idea holds about as much water as a colander and sounds like the result of a late night brainstorming session where there were not enough ‘black hats’ in the room. Bet the chicks love it though

Learnings

Even a bad idea can get coverage. As much as I hate to say it, this stunt worked, not least because it got the chicken in question a nod in the Guinness Book of Records as a pioneer in fowl tweeting