Game of Clones

Idea

It takes a lot to get noticed amongst the hype around the new Star Wars film. So Disney needed to think big when planning a stunt to promote The Force Awakens. It sent 500 stormtroopers to the Great Wall of China whilst fans were encouraged to wave lightsabers and take selfies

What We Like

It’s truly epic in its scale – some of the most recognisable characters at one of the world’s biggest monuments

Learnings

When words are limited on social media, a compelling photo can put you at centre stage