For its anti-bullying campaign, ‘I am a Witness’, the Ad Council teamed up with a range of consumer tech companies to promote a new series of emojis. Designed to look like a cross between an eye and a speech bubble, the emojis are intended to provide youngsters with a reminder to be vigilant about online bullying and a means of standing up to it

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The key to all good communications is to use the language of your audience, and emoji’s are exactly how kids today are talking to each other. This campaign has also been nicely rounded with Snapchat, Tumblr and YouTube activations to ensure the message gets to its intended audience


We are seeing emojis being used more and more often for campaigns. If suitable for your brand, now is a good time to consider how you can use this trend to get your message across