Study-vision

Idea

Netflix Brazil replaced its ‘are you sure you want to continue?’ question, asked after a user has binge watched more television than is probably healthy, with tongue-in-cheek alternatives that call out students for choosing to binge-watch instead of study. It’s part of a campaign by Netflix to target Brazilian students as they return to school

What We Like

t’s a simple and effective idea that taps into truths about its audience

Learnings

Ideas don’t have to be ‘big’ to have big impact – they just need to be built on real-world insights