Strong Coffee

Idea

Starbuck’s coffee has worked with NFL star Marshawn Lynch to create a limited edition ‘Beast Mode’ Frappuccino based on his personality and style of play. Lynch said of the sugary drink ‘I’d drink this before a workout…you could get your buff on with this’. And IW says: ‘could, Mr Lynch, but you probably don’t’

What We Like

This idea is like a Starbuck’s drink: all froth and foam with very little in the way of nutrition. You can’t help but admire its confidence though – it is clearly an idea that could only have come from a company that owns its market

Learnings

No one is going to be fooled into thinking this drink really does bring to life aspects of a Footballer’s personality – but the images and accompanying quotes are amusing enough for no one to care. Just as bland coffee is often more popular than rich, simple ideas will appeal to more people than complex ones