Kids’ TV channel Boomerang needed to draw attention to the upcoming new series of Looney Tunes. To represent Bugs Bunny’s new squirrel sidekick, a number of the furry critters were released in parks across the capital. They all wore branded capes, letting passers-by find out more about the show and the channel
What We Like
We’d heard about guerilla marketing but not squirrel marketing… it was an inventive way to spread the word
Animals can double up as moving billboards – just make sure no animals are harmed in the making of your PR stunt!