You can Stay up for a Fiver

Idea

Netflix has produced a series of five-minute videos starring characters from hit DreamWorks animation Dinotrux. The idea is to let kids have ‘just one more episode’ before bed, giving the parents time to enjoy a glass of wine after they’ve turned in

What We Like

We can imagine this working, and actually providing use to parents. Now, if only a similar service had been provided for adults binge-watching Breaking Bad

Learnings

PR often entails a survey – facts and figures to entice the newspapers. Great PR however, will always aim to solve the problem it highlights