Idea

Early adopters queuing outside an Apple store received a shock when they were waiting for the latest gadget. Tech fans were asked a very difficult question by someone awaiting an organ donation- ‘Will you become a donor if I take your place in the queue?’

The answer was overwhelmingly ‘yes’. The stunt raised awareness around the lack of donors worldwide and aimed to encourage people to sign-up

What We Like

Anything that throws light on this important issue is welcome. However IW was particularly pleased to see something useful come out of the madness of queuing for a phone that will become obsolete in 12 months time

Learnings

To keep your brand relevant to the world at large, take a look at the cultural calendar and see which events your brand can leverage