Missing the Mark

Idea

People and businesses across the world have been paying tribute to those killed in this weekend’s attacks in Paris. Whilst these have generally been tasteful and poignant, one particular firm has been criticised for its clumsy and insensitive approach. New York-based company Duri Cosmetics has released a range of Paris-themed nail polish in the colours of the French flag. It claims the product can help offer a ‘helping hand’ and an ‘effortless way to show support’

What We Don't Like

No proceeds will be going towards the victims, so it looks to be a cheap stunt, using a tragedy for commercial gain

Learnings

If you want to show your support after a disaster then don’t think about promotions or marketing opportunities. Instead, think about what you can do to help or raise awareness