Cheasy Ordering

Idea

Dominos continues its hot streak of delivering creative that strikes a balance between ‘almost-too-cheesy’ and ‘surprisingly likeable’. It created a physical button housed in a mini pizza box; it’s fully customisable, and when pressed will have a pizza delivered to your door

What We Like

The consistent way Dominos is putting out cheesy – but somehow likeable – creative is not too dissimilar to its approach to pizza delivery

Learnings

If you strike on a unique tone of voice that can express your brand values – don’t be afraid to stick to it