Troll Hunter

Idea

Cirola, a Brazilian civil rights group, is campaigning against online racism in the country through an innovative billboard campaign. The campaign ‘virtual racism, real consequences’ uses geo-location to find out where trolls live. Cirola then posts offending tweets on billboards near the offender’s house for all to see (although names and pictures have been pixilated)

What We Like

Trolls more often than not hide behind the anonymity of the internet. While this campaign doesn’t unmask them, it does bring home the message that their actions have real consequences

Learnings

Clever ways of blurring the online and real worlds can create campaigns with a real impact