Love Your Curls

Idea

Dove announced a series of ‘Love Your Curl Emojis’ in a bid to help women feel proud of their curls. The call for women to love their curls has come about thanks to a survey revealing more than half of women don’t find their curls beautiful, and as they agree “emojis let [them] express what [they] want to say better than words”; would like access to emojis that more accurately represent them

What We Like

Dove taking its beauty message down a light-hearted route

Learnings

Complacency is the enemy of progress