A Perfect Match

Idea

The NHS has teamed up with Tinder to promote organ donation. Over the next fortnight, Tinder users who right-swipe on an image of one of several celeb profiles will receive a message which reads:  “If only it was that easy for those in need of a life-saving organ to find a match”

What We Like

Now I am sure there is a joke here about donating organs and Tinder but it is not one IW is willing to make. This neat campaign has been well-crafted to reach its core audience of twenty-somethings

Learnings

A successful creative campaign can be built on the right choice of channel